Need to Use Standard Postcard Sizes When Businesses Rely on Flat Postcards

Standard Postcard Sizes allows you to get started in your direct mail campaign immediately and without having to do a lot of research. All you have to do is determine the message you want to share, the type of customer you are trying to attract and the right medium to use for that purpose. For example, if you run a car wash business, your mailing list will likely include mostly people who live in the immediate vicinity of your business. If you are offering a discount coupon, perhaps to bring in new customers, then you might want to send this direct mail invitation to potential customers living miles away. You can design your cards in whatever size you need to fit your target audience. Standard Postcard Sizes allows you to stay within your advertising budget at the same time.

A standard postcard is defined as one postcard made up of at least one sheet of letter size paper and one side of the card stock. The other side of the card stock can be in different colors and different styles depending on what your message and the purpose of your mailing list are. The most common sizes of standard postcards are: Regular, Half sheet, Quarter Sheet, a Six Pack, a Seven Pack and a Full Sheet. Even though there are specialty and smaller sizes available, the majority of standard postcard sizes are used by many businesses. There are four main reasons that using standard postcards is advantageous for your direct marketing efforts:

o Reaching Everyone: There are three standard postcard sizes that you can use for your direct marketing campaign. They are: Small, Medium and Large. The advantage of using standard postcards is that they are easily able to reach a wide range of people since they are convenient to hold and easier to read. For example, a small postcard can be sent to your customers to remind them of an upcoming sale or event while a large postcard can be used to promote an important announcement. The smaller sizes are also good if you want to send a large mailing to a group of business associates or a specific clientele.

o Affordable Postcard Printing: The reason that you need to use standard postcards is because they are affordable for every business standards. You do not have to spend a lot of money to get a large mailing done. With flat postcards you do not have to add additional materials to the mailing to make it look more attractive or make it more marketable. You are basically just printing what the customer wants to see on their mailbox.

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